What are UTM parameters?

Small tags at the end of a link (utm_source, utm_medium, utm_campaign) tell your analytics where visitors came from. Without them, traffic from ads, bios and WhatsApp is harder to distinguish.

Does a small business need them?

Once you spend on advertising, yes. A RM500 monthly budget without tracking is guesswork; UTMs help you decide which campaigns to stop or grow.

Free UTM Link Generator · Digitalize Plus

Destination URL

Traffic source (utm_source)

Traffic type (utm_medium)

Campaign name (utm_campaign)

Use a consistent name: 'raya-2027' not 'Raya 2027' all over the place, so that the analytics report is not split.

Variant (utm_content)(optional)

To differentiate between two ads in the same campaign.

Fill in the URL, source, type and name of the campaign to generate the link.

Common questions

Free scoping. Quick replies during office hours.

It's a traffic trace. Do you want a website that converts traffic into customers?

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