What is ROAS, and what counts as good?

ROAS is revenue generated per ringgit of advertising. A ROAS of 3 means RM3 in sales for RM1 spent. A good result depends on your margin: lower-margin businesses need higher ROAS to profit.

Why does my campaign look profitable but my bank balance barely changes?

Often because the calculation uses gross sales instead of profit. A ROAS of 2 at a 30% margin loses money. This calculator includes margin for a more useful answer.

Advertising ROI Calculator · Digitalize Plus

Advertising spend per month (RM)

Incoming leads

Become a customer

Average sales value per person (RM)

Profit margin40%

Important: ROI is calculated on profit, not gross sales.

Fill in all four campaign numbers to see the verdict.

Common questions

Ads bring leads, but leads that are slow to respond are still lost.

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