I do not know my cost per lead. Where do I start?

Use a previous campaign: total spend divided by enquiries received. If you have never advertised, start with a small budget to measure your own numbers instead of borrowing industry averages.

Why start with a target instead of a budget?

A budget without a target is just spending. Working backwards tells you whether RM500 a month can meet your goal or falls short.

Advertising Budget Calculator

New customer target per month10

Close rate from lead to customer30%

Cost per lead (RM)

From your last campaign: total spend divided by total enquiry. Don't use other people's industry averages.

Fill in the cost of each lead to see the required budget.

Common questions

Before increasing the advertising budget, make sure each lead is served by the system.

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