Why does customer lifetime value matter?

It changes what you can afford to spend acquiring a customer. A customer worth RM2,000 over time can justify acquisition costs that one RM80 transaction could not.

How can I increase this value?

The two biggest drivers are return frequency and retention. Regular reminders, multi-session packages and automatic follow-ups can improve both without more manual work.

Customer Lifetime Value Calculator

Average spending per visit (RM)

Frequency of visits per year6

Average duration2 years

Profit margin40%

Fill in the average spending per visit to see the lifetime value.

Common questions

Customers stay longer when follow-up is done on their own.

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